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These days, it’s hard for mental and behavioral health care providers to get the financial support they need. Some states slash their mental health budgets deeper each year, even as the demand for better care is gaining momentum nationwide.

In response, health care organizations “must pinch pennies and be highly innovative just to be able to deliver care to the … people [they] serve,” writes Tuerk Schlesinger, CEO of behavioral health provider AltaPointe Health Systems, in the Selma Times-Journal.

Given this, it’s more important than ever for providers to mount capital campaigns, which help fund a facility’s health care services through sources such as charitable grants and private donor contributions.